E-mail Marketing at
Learning Without Tears
As a part of the Editorial Team, I created subject lines, body copy, and CTA's for four marketing segments—Teachers, Administrators, Parents, and Occupational Therapists.
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I worked on scripts for social media posts, headlines for email/landing pages, and copy for web pages.
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E-commerce projects included updating webinar descriptions and writing product descriptions for the site store and Amazon.
Published Articles at
Arizona PBS
Control tower demolition latest step in renovation of ISM Raceway
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Arizona unemployment stays at 4.9 percent while nation at 18-year low (USA Today)
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Wildfires have burned 75,000 acres in Arizona, but experts had predicted more
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Yuma lettuce growers work to rebuild consumer trust after E. coli outbreak in March
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As fentanyl overdoses rise, cartels are eager to funnel more of it through Arizona
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Study: Arizona No. 43 in voter turnout; minorities, youth and poor are hurt most
Production Desk at Arizona PBS
At the Digital Production desk, I proofread articles and edited pictures for the Arizona PBS website.
I collaborated with broadcast reporters to create written articles to pair with their projects and rotated duties with the digital team to post articles on Cronkite News.
I pitched ideas for larger and ongoing pieces. I conducted interviews with Public Information Officers and attended Press Releases for photos and broadcast segments.
I learned a great deal about collaboration and prioritization when project deadlines are the daily norm.
Skills Acquired: Photo and Video Editing, HTML for article publishing, Interviewing Skills, Quick breaking news writing, and professional research methods.
Broadcast, Radio, and
Non-Narrative Video Projects
All projects are shot with DSLR and professional video cameras. I edited with Adobe Premiere, Photoshop, and Audition. All scripts are written by yours truly.